NUBI

Like a Gentle Hug

A touch of softness, made with love. Experience the beauty of hand-finished merino in your every day.

Leni blanket

Made for life’s softest beginnings. And since comfort has no age limit, our Leni blanket now comes in sizes for the whole family—from little ones to adults.

Pure merino. Pure you.

Discover our collection of premium vests. Designed for a flawless fit, styled for every day.

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ABOUT NUBI

NUBI nù | bi / italiano / clouds

Clouds are nothing but tiny water droplets stuck together, forming little drops and ice crystals.

They're always changing, taking on countless shapes.

The ones that look like fluffy bits, sometimes soft and airy, other times heavy and gray, remind me of my son at every stage of his growth.

NUBI is dedicated to Kosta, a little rain cloud full of sunshine.

What our customers say

Read reviews from our satisfied customers

From the very start of my pregnancy, Radli and I agreed to only get the essentials for the baby and avoid clutter. We believe a baby doesn’t need much—just items that are high-quality, multi-functional, and long-lasting

Teodora Radlovački

I’m still recovering, but I just wanted to reach out and say thank you. Nothing is more beautiful, and honestly, there is nothing we’ve used as much in these first 18 days as this blanket

Olivera Hinić

It is sooo beautiful, soft, and gentle! But that moment when I unwrapped the paper and caught the scent of lavender... simply perfect. And a huge thank you to little Kosta for being the inspiration, so now little Zoe can snuggle up in all this softness, too

Tijana Filipov Mezei

The blanket is perfect! It’s incredibly soft and has the ideal weight for snuggling. The scent of lavender makes the whole experience even more beautiful 💜 You can tell every detail was carefully chosen and crafted, but the color and material are just dreamy 💙 The weave and the softness are incredible; I’m beyond thrilled! It’s going to go everywhere with me, just like when I was a little girl 🫠💘

Milica Jeremić

It’s beautiful and so incredibly soft—I’ve never seen anything like it 🤭🤍 Kudos to you! I wish you so much success, and I will definitely be recommending you to all my friends. Thank you for this lovely New Year’s gift; it arrived at the perfect time

Ana Sever Tasić

Hi! We wanted to grab a Milky White blanket right away, even though we just found out we're expecting! 😊 Ever since I saw your brand through Brana a few months back, I knew we’d order as soon as possible. Amazing concept and keep up the great work!"

Milena Miletić

I ordered a merino blanket from you and I’m delighted on so many levels! 😊 First of all, the shipping speed! I placed the order on Friday morning, you dispatched it by the end of the day, and it arrived the very next day—well done! Secondly, the blanket is beautiful, fine, and soft, and the packaging is a story of its own. I really love the description of the merino wool and its properties; it’s great to have that informative touch alongside the aesthetics. 😊 We’ve recently had a baby who now loves to chew on blankets. Since most of them are made of polyester, which we aren't fans of, this is a total winner. I fully support your work and I’m looking forward to the vests! ♥️

Viktorija Đuković

Why merino wool?

Silky Soft & Itch-Free Comfort

Prepare to fall in love with a material renowned for its silky softness and absolute itch-free feel. This remarkable fabric delivers comforting warmth without bulk, offering unparalleled gentleness that won't irritate even the most delicate skin. What's more, it's clinically proven to soothe and alleviate eczema symptoms, providing true relief.

The Perfect Thermoregulator

Merino wool is an exceptional insulator, creating a unique microclimate around the body. It intelligently regulates temperature, warming you in the cold and keeping you cool when it's warm. This is particularly vital for newborns and children, who have a higher body surface area to mass ratio, making their thermoregulation more delicate. Merino wool perfectly supports a child's sensitive thermoregulation system.

Keeping Skin Dry & Happy

Merino wool is an exceptional material, especially when it comes to keeping your baby comfortable and their skin healthy. Its remarkable qualities stem from its ability to breathe and effectively wick moisture away from the skin. This incredible characteristic is key to ensuring your baby's skin stays dry and free from rashes, providing them with ultimate comfort and protection.

Grows with Them, Stays in Shape

Wool's natural elasticity ensures it holds its shape, wash after wash, year after year. Merino wool fibers can stretch significantly and always return to their original form. This makes wool exceptionally comfortable to wear, allowing for growth and unrestricted movement, and ensures garments remain in excellent condition for younger siblings or friends.

Naturally Antibacterial & Odor-Resistant

Merino wool is antibacterial, allowing it to be worn for days without odor buildup, a significant advantage over synthetics. Its unique structure, with a water-absorbing core and a hydrophobic exterior, prevents the dampness that fosters microbial growth

The Secret to Uninterrupted Sleep

Merino wool helps children and adults sleep better. It's calming and regulates temperature, leading to uninterrupted rest when worn or used for bedding.